Ableforth's Scoop Up a Stack of San Fran Medals

We're excited to announce that we picked up a whole host of medals at this year's San Francisco World Spirits Competition!

The results of the San Francisco World Spirits Competition 2017 have been released, and we're thoroughly thrilled to say that our menagerie of marvellous spirits took home a cluster of medals from the City by the Bay - including four Golds, six Silvers and one Bronze.

The four tipples which grabbed glittering Gold Medals are our Bathtub Gin Navy-Strength, Bathtub Gin Cask-Aged Navy-Strength, Bathtub Gin Sloe Gin and Cherry Brandy.

The six drinks which snatched up shining Silver Medals are our Bathtub Gin, Bathtub Gin Cask-Aged, Rumbullion!, Rumbullion! XO 15 Years Old, Summer Fruit Cup and Christmas Mulled Cup.

And finally, our Rumbullion! Navy-Strength can brandish its brand new Bronze Medal.

As previously mentioned, we're over the moon about receiving these awards from the prestigious San Francisco World Spirits Competition. High-fives for everybody!

Kitchen Sink Gin - Because Sometimes More is, in Fact, More

Today the Ableforth’s range grows with Kitchen Sink Gin, featuring a list of botanicals that we couldn't even fit on its label.

EDIT: It wasn't just a coincidence that we announced a brand new tipple on the 1st of April...

There are some people in this world who follow the mantra “Quality, not quantity”. However, here at Ableforth’s HQ, we live by a different mantra. “Both. Always both.” We don’t think you should choose between quality or quantity, especially when it comes to botanicals. We want quality and quantity. Nothing in the gin world truly encapsulated that idea in the way we wanted, so we did what anyone with access to a gin company and a compulsion to see things done right would do - we made Kitchen Sink Gin, featuring over 100 of the finest botanicals known to the human race.

We know what you’re thinking. You don’t believe that a gin with over 100 botanicals can have a balanced, graceful and delicious flavour profile. However, when you work with the sheer number and variety of world-class botanicals that we did, it became literally impossible for Kitchen Sink Gin to not taste fantastic - just like how the rare Three Stooges Syndrome (having an immeasurable number of illnesses in perfect balance) can render a human indestructible.

So, just what botanicals are in Kitchen Sink Gin? Well, we obviously can’t list all of them, otherwise people would surely steal the recipe. However, we are ready to disclose the vast majority of the botanicals we’ve used.

Ableforth’s miraculous Kitchen Sink Gin combines exotic botanicals including… juniper, coriander, cinnamon, cardamom, cloves, orange, lemon, grapefruit, angelica, cassia, orris root, liquorice, lavender, hibiscus, rose, chamomile, lemongrass, ginger, yuzu, wakamomo, rosemary, douglas fir, nutmeg, Marcona almond, cubeb, grains of paradise, cranberry, cucumber, caraway, Manuka honey, meadowsweet, elderflower, saffron, Tuber magnatum pico truffle, kombu, nettles, 12 different kinds of tea, lychee, aloe vera, white asparagus, Thai basil, bifidus digestivum, purple (the fruit), caviar, ambergris, platinum, lembas bread, bacon, Daddies brown sauce, your favourite childhood sweets mashed up into a ball, actual dirt, botox, lecithin, gutter moss, tomacco, fluffy ruffs, Lynx Africa, Jif Micro Liquid, E.T. the Extra-Terrestrial for the Atari 2600, jessop jessop jessop, 11 secret herbs and spices, and moon rock.

Serving Suggestion: We recommend enjoying Kitchen Sink Gin in a classic G&T. For a garnish, to honour the gin’s substantial recipe, we propose that you construct a Wheel of Fortune-style carnival wheel with all of the aforementioned botanicals listed on it. Give it a spin and drop in a small slice of whatever botanical the wheel chooses for you.

Expect to see Kitchen Sink Gin in all good retailers soon.

Best Gin, Rum and Liqueur Awards at the WDAs!

We're incredibly excited to show off the nine awards we took home from the World Drinks Awards 2017, including Best Compound Gin and Best Spiced Rum!

Well, last night went rather well for our menagerie of marvellous tipples, didn't it? The results of the World Drinks Award 2017 were announced yesterday, and we took home nine awards - and even retained some titles from last year's World Drinks Awards!

Bathtub Gin Navy-Strength was named Best Compound Gin for the third year running at the World Gin Awards, making it a truly extraordinary fourth time in a row that one of our gins has received this honour following Bathtub Gin’s win in 2014. Not only that, the Navy-Strength also snapped up a Gold in the Contemporary Gin Category.

Rumbullion! XO 15 Years Old was able to reclaim its crown, being named Best Spiced Rum for the second time in three years. We don't have an actual crown for the bottle - we've sent a few emails to the people who made the Crown Jewels but we're not sure how successful emails are at travelling through time.

Ableforth’s Summer Fruit Cup, meanwhile, was named Best Fruit Liqueur at the World Liqueur Awards. With summer on the way, it might be time to start preparing some garden-party-drinks with this (award-winning) quaff.

Gold medals were awarded to Ableforth’s Rumbullion! Navy-Strength, Bathtub Gin and Cherry Brandy, whilst Silver medals were received by both the Cask-Aged Navy-Strength and Old Tom variants of Bathtub Gin. Phew! What a day indeed!

Cask-Aged Bathtub Gins bottled by That Boutique-y Gin Company!

New bottler That Boutique-y Gin Company releases small numbered batches from their favourite brands including own own Bathtub Gin!

As you'll proabably know, Bathtub Gin is perfect for cask-aging with its big flavours. That's why our Bathtub GIn - Cask-Aged was named World's Best Cask Gin at the World Gin Awards 2016! Experimenting with different, high quality casks is something we've therefore been interested in for some time, and That Boutique-y Gin Company offers us a great opportunity to do just that and for you to taste the delicious results.

Whilst independent bottlers are commonplace in the whisky industry, for example, they're quite unusual for gin. In fact, as far as we know That Boutique-y Gin Company is the first one ever! Check out their first two batches of our Bathtub Gin, each aged in a single 50 litre ex-Sherry cask - Batch 1 in a fresh Palo Cortado cask and Batch 2 in a cask that previously held rich, thick Pedro Ximénez! Expect more to follow...

Head of Marketing Wanted + Win a Bathtub Gin Methuselah

An opportunity to board the good ship Ableforth’s, and to lead and deliver the marketing effort across the entire Atom Group as Head of Marketing.

Ableforth’s will be intimately known to you, of course, but you might not know much about Atom Group, our parent group.

Like Ableforth’s, our sibling businesses take pride in what they do and work hard to put their customers first and, also like us, customer testimonials and occasional award wins point to them doing a damn fine job.

These siblings include Master of Malt, Maverick Drinks, Drinks by the Dram, That Boutique-y Whisky Company, and The Blended Whisky Company. You may have heard of them…

The Head of Marketing is responsible for developing the group marketing function and using it to execute a marketing strategy of their design, across all of these world-class brands.

For more information about the role, please check out this here Head of Marketing job ad.

As a lovely little bonus, if you can prove that you were the one to tip off our successful candidate by sticking this post under their nose, then we’ll send you an entire Methuselah of Bathtub Gin to show you our gratitude.

Global Brand Manager Wanted + Win a Bathtub Gin Methuselah

A chance for a superstar Global Brand Manager to join Atom Brands has arisen...

Atom Brands is on the lookout for a Global Brand Manager to grow the brand management team and get their drinks in people’s glasses around the world. Know someone that would be up to the task? Refer them and if they get the job, you’ll win yourself a Methuselah of Bathtub Gin!

This is an opportunity to develop the brand management team, and lead the global conversation around our stable of multi-award-winning brands including Bathtub Gin (Ableforth’s), That Boutique-y Whisky Co, Drinks by the Dram, The Blended Whisky Co, Origin Single Botanical Gin, The Handmade Cocktail Co, 1897 Quinine Gin and Darkness!.

Suited to an ambitious high-performer looking to shape a rapidly growing business at the highest level and to build a high-performing brand management function almost from scratch.

About Us

Atom Brands is the product development and manufacturing business unit within Atom Group which also includes Maverick Drinks (distribution) and Master of Malt (online retail).

In the last 5 years, our brands have won dozens of global awards (World’s Best – Blended Whisky, Blended Malt, Grain Whisky, Liqueur, Compound Gin, Spiced Rum & Pre-mixed Cocktail – many on multiple occasions) regularly triumphing in blind tastings against some of the world’s largest and longest-established products. This speaks to our no-compromise approach to creation and crafting. We make the best – we don’t work backwards from price-points or seek to ‘fill gaps’.

We are growing at an astronomical rate. Hundreds of percent year-on-year, and that growth is still accelerating. We’re in the process of a global roll-out programme, and our brands are about to hit the US market.

About the Role

This is a brand new role. We’re looking for a visionary with the ability not only to take on the (significant) activity that’s in progress, but to create a roadmap for the development of each brand, and to manage the onboarding of a global team of brand ambassadors (as dictated by pre-agreed A&P budgets).

Main purpose of the role:

  • To direct a team of brand ambassadors both within the UK (we currently have 2 for the Ableforth’s Brand) and globally.
  • To develop, implement and quantify return on a range of consumer and trade education and marketing strategies.
  • To manage the global A&P budgets for all of our brands and ensure the most effective deployment thereof.

What do we offer in turn for you smashing all of these duties out of the park on a regular basis? Cold hard cashy money - in the region of £50-60k. There’s also a bevy of other perks to working with us, but we can go over those when you apply.

About You

You are an experienced brand manager, having spent the last few years driving growth within [a] well-known spirits brand[s], but you’re tired of merely driving good-to-excellent growth, and keen to board a rocket-ship.

You know the UK market inside-out, but you’re also well-versed in the common pitfalls associated with the most lucrative global spirits markets.

You have extensive experience of managing and recruiting teams of brand ambassadors both in the UK, and globally, and are familiar with the challenges associated with managing creative people remotely.

You have excellent ideas about brand development and marketing strategies, sure, but you also have the experience of what works, in what market, in what context, and what just looked like a great idea on paper.

You are highly intelligent, personable, eloquent, and able to inspire others to achieve your aims and objectives with enviable ease.

Does this sound like you? Then do the applying thing. Send a CV and a cover note over Good luck.

If you know someone that would be perfect for this job, go ahead a forward this over to them. Should the person you refer get the job, you get yourself a hilariously-oversized Methuselah of Bathtub Gin!

Bathtub Gin and Rumbullion! Now Available in Morrisons Across the UK

Our award-winning Bathtub Gin and Rumbullion! can now be bought at over 300 Morrisons locations!

Should you take a walk through the spirits section of your local Morrisons, keep your eyes peeled and you might see a pair of familiar faces. We’re very proud to announce that our very own award-winning Bathtub Gin and Rumbullion! are now available in over 300 Morrisons stores across the UK, adding to their carefully curated range!


Speaking about the new range, Andrew Thomas, Spirits Buyer at Morrisons, said, "Morrisons is seeing customers trade up across a number of spirit categories as the trend towards better quality liquids continues. This is a great opportunity as customers are willing to pay more but expect a better product and experience in return. Products such as Bathtub Gin & Rumbullion! really deliver on this promise from the eye catching hand-wrapped bottles through to the great tasting liquid."

So if your reserves of Rumbullion! or Bathtub Gin start to run low, head down to Morrisons, spy out our unmistakable brown paper-wrapped, wax-sealed bottles and pop them in your basket next to your eggs and chocolate biscuits and the like.