Ableforth’s kicks off #AccomplishedSpirit

Our new #AccomplishedSpirit campaign champions the amazing feats that push everyday adventurers out of their comfort zones to achieve the incredible.

Accomplished Spirit logo WEB.jpg

What’s your finest achievement? Here at Ableforth’s we’re proud of our meticulously crafted, deliciously discerning collection of spirits and liqueurs. But we’re also constantly inspired by the awesome accomplishments achieved by the ordinary people who push themselves beyond their limits in a quest to do something incredible.

We all know one of them. Perhaps it’s a friend, co-worker or family member. Maybe you are one of them yourself. We’re talking about the everyday adventurers – normal people who stop at nothing to achieve the unbelievable. They take on the toughest challenges, stopping at nothing to attain the astounding. For some it’s climbing the highest mountains. For others it’s completing a first marathon. We think every feat is amazing. Which is why we want to raise a glass to all the everyday achievers hitting incredible goals with our new #AccomplishedSpirit campaign.

We’re kicking off #AccomplishedSpirit online by championing the very much offline exploits of our brand ambassador, Lee Peare. Lee is in training to climb to Mount Everest base camp, and in the process is undertaking an array of challenges which in and of themselves embody #AccomplishedSpirit.

You can keep up with all the #AccomplishedSpirit developments right here on our blog and across Twitter, Facebook and Instagram using the hashtag. Follow along and join us in raising a glass to these incredible achievements!

Looking for Christmas drinks inspiration? We’ve got easy festive serves sorted!

One week until the Big Day! The Christmas countdown is well and truly ON. Still not sure what to serve at your Yuletide soiree or seasonal feast? Fear not! We’ve got three delicious sippers up our sleeves, and they couldn’t be simpler to recreate.

Mulled wine, anyone? The answer is always yes, but capturing the taste of Christmas in drinkable form is not necessarily straightforward. Step in Christmas Mulled Cup!

Mulled wine.jpg

What is this Christmas Mulled Cup? It’s our fabulous solution to concocting the most delicious and seriously impressive mulled wine in the comfort of your own home. A blend of VSOP Cognac, Vintage Port, cold-distilled orange and lemon peels, cold-distilled fresh root ginger, and fabulously festive tinctures made from all kinds of Christmas spices.

So how does it all work? Once you’ve identified the occasion for your mulled wine simply gather:

  • The Christmas Mulled Cup. You’ll only need 75ml for now.

  • A bottle of good, fruity red wine. The juicier the better!

  • 60g granulated sugar

Simply throw the whole lot in a pan, gently heat and serve. Just wonderful!

Mulled wine not your thing? Try a Christmassy Cherry Sour!

While Mulled Wine does wonders when out in the cold or snuggled up by the fire, sometimes you want something with a little bit of a pick-me-up to get that Christmas party started. Why not try a Cherry Sour with our Cherry Brandy for a seasonal twist on the classic?

Cherry sour.jpg

The secret ingredients (aside from the delectable Cherry Brandy, of course!), are the lemon juice and sugar syrup, which combine for a magnificent sweet/sour mix. And this one is shaken, not stirred, so fish out your shaker and prepare to wow your Christmas guests.

All set? Good. Then pull together:

  • The Cherry Brandy. 35ml makes one serve, you can double the quantities up in your shaker for speed if you’ve got a few to make.

  • 25ml lemon juice

  • 5ml sugar syrup

  • A dash of Angostura Bitters

Chuck them all in, shake over ice, and then strain into an ice-filled rocks glass and top with soda. Garnish with a cherry and lemon slice for a flourish!

And one for the sloe gin fans…

Frankly, it’s not Christmas without the Sloe Gin making an appearance. Bathtub Gin’s is a belter, with almost half a pound of sloes in every bottle! Other botanicals include juniper berries, cassia, coriander, cloves and orange peel, which are all blended with copper-pot-still spirit. This classy, character-filled Sloe Gin is ideal in a Sloe Gin Mule – and the best part? It’s super easy to make!

L.Peare_50.jpg

In addition to the Sloe Gin, you’ll need some lime juice (dig out that juicer!) and some ginger beer. To craft take:

  • 40ml Bathtub Gin – Sloe Gin

  • 20ml Lime Juice

Build over ice in a highball glass and top with ginger beer. Add a lime wedge as a garnish and voilà! Christmas Sloe Gin cocktails are go.

That’s the drinks sorted, then. Enjoy!

Christmas Mulled Cup, Ableforth’s Cherry Brandy and Bathtub Gin – Sloe Gin are available from all good drinks retailers.

Off-trade/on-trade enquiries should be directed to our UK distributor, Maverick Drinks.

Get Your Ableforth's Personalised at Selfridges for Christmas

Head down to your nearest Selfridges, pick up one of our bottles and get it personalised for free this Christmas! 

You may have noticed people hurrying around in a bit of a fluster recently. You might have also seen small pastry goods filled with various dried fruits and spices lining the shelves of supermarkets as of late. Maybe a pointy tree covered in shiny things has invaded your dwelling a week or two ago. These are telltale signs of Christmas approaching at an alarming rate.

If you're anything like us, you are anything but prepared when it comes to Christmas gifts for our friends and family. However, we are ready to help with Christmas gifts for YOUR friends and family with the help of the folks from Selfridges! Their shelves are stocked to the brim with our delicious spirits, and for Christmas, when you purchase a bottle from your nearest Selfridges, you can get it personalised for free!

The talented May von Millingen making a bottle of Bathtub Gin even more snazzy!

The talented May von Millingen making a bottle of Bathtub Gin even more snazzy!

Up until 23 December, there will be illustrators on hand at Selfridges to personalise a Christmas message for your loved ones onto bottles of Bathtub Gin, Rumbullion!, Cherry Brandy, Christmas Mulled Cup and more. Check out the times and dates this service will be available at Selfridges across the country below...

Selfridges London Branch
Every Monday - Saturday, 2pm- 8:30pm
Every Sunday, 12pm - 6pm

Selfridges Birmingham Branch
Saturday 9th
Friday 15th
Thursday 21st
Friday 22nd
Saturday 23rd

Selfridges Manchester Branch
Every Friday & Saturday

And the Winner is...

We hosted an in-house Bathtub Gin bar competition at the Ace Hotel, and we have a winning team to present!

teamworksmall.jpg

At the end of November, we held an in-house Bathtub Gin bar competition with the fine folks from The Ace Hotel London, because we love nothing more than riling up some friendly competition between a group of pals who know their way around a cocktail.

We tasked the Ace Hotel crew to pair up and create a drink based around Bathtub Gin in two weeks. It had to be tasty and simple to replicate, because the winning cocktail would be listed on the bar menu for the month of December. The judges were Ableforth's brand ambassador Lee, Chris from Maverick Drinks and beverage manager of The Ace Hotel, Ian McIntyre.

Eight teams each produced a cocktail - all of which were fantastic. After narrowing the crowd down to only three, there was one cocktail that just edged its way ahead of the pack. The winner was Rosie Cheeks, created by the talented duo of Viorel Crozu and Henri Chevallet!

rosiecheeks.jpg

This tipple is outstandingly well-balanced, showing off the spiciness and citrus-y elements of Bathtub Gin with warming notes pulling it all together. The star anise and rosemary garnish is simple but effective, adding a beautiful freshness to the cocktail's aroma. Fancy making Rosie Cheeks yourself? The recipe is below - just make sure toast to Viorel and Henri when you do!

Rosie Cheeks Recipe
35ml Bathtub Gin
10ml Green Chartreuse
5ml Violet Liquor
15ml Rosemary Cordial
20ml lemon juice
Egg white

Ableforth’s Underground Happened

Cheers to everyone that ventured into our subterranean cocktail cubbyhole during London Cocktail Week!

AUsmall.jpg

Right. Ableforth’s Underground certainly happened, didn’t it? A whole week of subterranean festivities occured in that drinks den, and it was an entertaining, if tiring, ride. Speaking of being tired, if you happen to see any of us in the coming week and notice our voice is still somewhat strained, you now know why.

From Monday to Sunday, we were open for 12 hours, serving coffee and pastries throughout the day until the sun went down and the cocktails came out. Our team was slinging Bathtub Gin and Rumbullion!-based cocktails left and right, while our guests were slapping down dominoes and handling handfuls of… Well, handling handfuls of Gin Rummy hands. We didn’t think that sentence through. Let’s move on.

dominos.jpg

Guest bartenders joined us for yet more cracking cocktail construction, including Dev Johnson from New York’s Employees Only, Yael Stormborn from The Spare Room L.A.  and William Pineapple of Holiday Cocktail Lounge New York. It’s safe to say that we had a blast working with them.

You know who else we enjoyed meeting? You. All of the wonderful folks who came underground, said hello, played some games, drank some drinks and generally had a great time were the most wonderful guests we could have wanted. Cheers if you joined us for Ableforth’s Underground and helped make London Cocktail Week 2017 an absolute barnstormer!

teamsmall.jpg

Bathtub scoops Gin of the Year Award!

We’re beyond delighted to announce that the good folk at the London Craft Distilling Expo have named Bathtub Gin their Contemporary Gin of the Year 2017!

Ableforths Bathtub Craft Distilling.jpg

Bathtub fended off stiff competition (the Gin of the Year awards attracted almost 80 entrants from eight countries) to scoop the title, which we will now proudly stash in our increasingly crowded Ableforth’s trophy cabinet.

But wait –  there’s more! Not only did Bathtub shine in the Contemporary category, but we also picked up Fruit Gin of the Year for Bathtub Sloe Gin!

Bathtub Sloe.jpg

The Craft Distilling Expo Gin of the Year competition was assessed by a panel of 11 gin experts and carried out in strict blind tasting conditions over two rounds. We’re thrilled that Bathtub Gin and Bathtub Sloe Gin stood up so well to the scrutiny.

We’re off to shake up a cocktail and celebrate!

Off-trade/on-trade enquiries should be directed to our UK distributor, Maverick Drinks.

Ableforth's Underground @ London Cocktail Week

We're hosting a subterranean cocktail and games pop-up at London Cocktail Week! 

Ableforths-underground-2i.jpg

Like a wisdom of gin-wielding wombats or a cete of rum-brandishing badgers, we're going underground for London Cocktail Week 2017. From the 2nd to the 8th of October, in a subterranean lair (really), we're hosting Ableforth's Underground, a day-to-night cocktail and games pop-up, just a stone's throw away from the LCW festivities.

By day, you can drop by to escape the madness with a coffee and enough wifi to shake a memory-stick at. By night, the cocktails come out (made with our Bathtub Gin, Rumbullion! and more, of course) and the games begin. Literally. We've got loads of games lined up to amuse, educate and delight all that venture below the concrete. We'll also have international bar takeovers with guest bartenders, a competition to win a year's worth of gin or rum, an interactive tasting wall, and a bottle shop for you to take home your own Ableforth's deliciousness.

Ableforth's Underground will be open from 11am to 11pm throughout London Cocktail Week, with free entry every day. Slam this address into GoogleMaps to find us: Basement 82a, Commercial Street, London E1 6LY. We'll see you there.

Our Bathtub Gin Old Tom's UK Tour

We took our Bathtub Gin Old Tom on tour and teamed up with Nicholson's Pubs to showcase the historic gin style.

Over the summer, we ventured out into the world and visited a swath of Nicholson's Pubs with our Bathtub Gin Old Tom in hand to shine a light on the glory of the traditional style of gin.

oldtom2.png

Much like today 18th century Britons witnessed a gin craze, with juniper-led libations gaining an astonishing following. Unlike modern-day drinkers, they had to contend with dangerously made, often illegally-produced products packed with unpalatable impurities. To remedy this, gin compounders cleverly sweetened their gin to mask off-flavours. The Old Tom style was born (just so we're clear, we no longer need to sweeten the gin to hide any horrors - now it's just to add a sweetness to the flavour profile).

At the same time, to capitalise on the gin boom the government levied huge taxes against distillers and purveyors of the spirit. To circumvent these, shopkeepers saw fit to hang up the sign of a cat, a secret signal to imbibers that they could get their gin fix without shouldering the enormous duties. All they had to do was push a coin through a slot in the cat’s mouth and gin would be poured through a pipe beneath its paw and into a waiting glass. These so-called Puss and Mew houses were an integral part the history of Old Tom gin - and we made our own inside Nicholson's Pubs!

oldtom4.png

After a tutored tasting of Bathtub Gin Old Tom, folks were able to purchase a coin from the bar and by pushing it through the mouth of a cat on our Puss and Mew house, start a chain reaction. When we say "chain reaction", we of course mean that our Ableforth's bartender within the house would get to work mixing up a cracking Old Tom Collins with Bathtub Gin Old Tom then serve it through the handy hatch at the front of the house. 

oldtom3.png

Pretty snazzy, eh? A bit like a dumbwaiter, except with cocktails instead of breakfasts, and a human instead of mechanical bits and bobs...